Brad Pitt once asked,
“What's in the box?”
49
Regular Price
29
Limited-Time Only
YOUR FITTING
3 FIT THEORY - 3 Shirts Icon
Try 3
Not just "sizes," but 3 shirts each with a different fit.
3 FIT THEORY - Prepaid Return Mailer Icon
Return 2
Prepaid return mailer included. Nothing to print.
3 FIT THEORY - Unlock More Icon
Keep 1
Keep your favorite. One is included, but options to upgrade.
That will complete your Fitting.
✓   Nothing to join
✓   No hidden fees
✓   Not a subscription
Note: You are not charged for “the other 2” shirts upfront. We just trust you to do the right thing, so don't order if you're an a**hole :)
THE FUN BEGINS
After Your Fitting
✓ Reorder forever — No guesswork
DURING YOUR FITTING
Focused. By design.
One fabric. Two colors. Two necks. Three different fits. We hold every variable constant except the one we're testing — fit.
  • Shake & Bake fabric (our most versatile)
  • Black or White
  • Crew or V-Neck
AFTER YOUR FITTING
Access Everything
Once you've found your fit, the full catalog opens — every style, every color, every fabric. Plus Preferred Pricing on every order.
  • 4 styles, 30+ colors, 3 fabrics
  • Up to 30% off — every shirt
  • Shirts from $16.50
Why so focused during the Fitting? Because it's what matters most. Strip out the noise — color, fabric, neck — and the answer becomes obvious. That's the theory in 3 Fit Theory.
Shake & Bake Fabric Swatch
Shake & Bake
50/50 Cotton/Poly - 160gsm (4.7oz)
“Equal parts awesome & goes great with everything. A truly versatile fabric and great for all-day wear.”
Style Regular Preferred
3 FIT THEORY - Crew Neck Icon
Crew Necks
$
22.50
$
16.50
3 FIT THEORY - V-Neck Icon
V-Necks
$
25.50
$
18.50
3 FIT THEORY - Pocket Tee Icon
Pocket Tees
$
26.50
$
19.50
Living Legend Fabric Swatch
Living Legend
100% Cotton Slub - 170gsm (5.0oz)
“Tragedy to triumph. You don't become legendary without some bumps and bruises along the way.”
Style Regular Preferred
3 FIT THEORY - Crew Neck Icon
Crew Necks
$
25.50
$
19.50
3 FIT THEORY - V-Neck Icon
V-Necks
$
28.50
$
21.50
The Gladiator - Fabric Swatch
The Gladiator
100% Heavyweight Cotton - 230gsm (6.8oz)
“Thick and heavy, yet soft and durable. So good it'll make you want to fight for democracy.”
Style Regular Preferred
3 FIT THEORY - Crew Neck Icon
Crew Necks
$
29.50
$
22.50
3 FIT THEORY - V-Neck Icon
V-Necks
$
32.50
$
24.50
3 FIT THEORY - Pocket Tee Icon
Pocket Tees
$
33.50
$
25.50
  Free Shipping
  Wash & Wear
  Made in USA