Preferred Pricing Icon
Up to
30% Off
All Future Orders After Your fitting

How does Preferred Pricing work?
It's like a discount club, but there's no monthly dues or yearly fees. There's no coupon codes or waiting for sales.
You will automatically receive Preferred Pricing on any future order for additional shirts.
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  • Nothing to join.
  • No yearly fees.
  • Not a subscription.
 
Get Fitted Now
1-time fee. Not a subscription.
Shake & Bake Fabric Swatch
Shake & Bake
50/50 Cotton/Poly - 145gsm (4.3oz)
“Equal parts awesome & goes great with everything. A truly versatile fabric and great for all-day wear.”
Style Regular Preferred
3 FIT THEORY - Crew Neck Icon
Crew Necks
$
22.50
$
16.50
3 FIT THEORY - V-Neck Icon
V-Necks
$
25.50
$
18.50
3 FIT THEORY - Pocket Tee Icon
Pocket Tees
$
26.50
$
19.50
3 FIT THEORY - Wavelength Icon
Wavelengths
$
29.50
$
20.50
Living Legend Fabric Swatch
Living Legend
100% Cotton Slub - 156gsm (4.6oz)
“Tragedy to triumph. You don't become legendary without some bumps and bruises along the way.”
Style Regular Preferred
3 FIT THEORY - Crew Neck Icon
Crew Necks
$
25.50
$
19.50
3 FIT THEORY - V-Neck Icon
V-Necks
$
28.50
$
21.50
The Gladiator - Fabric Swatch
The Gladiator
100% Heavyweight Cotton - 230gsm (6.8oz)
“Thick and heavy, yet soft and durable. So good it'll make you want to fight for democracy.”
Style Regular Preferred
3 FIT THEORY - Crew Neck Icon
Crew Necks
$
29.50
$
22.50
3 FIT THEORY - V-Neck Icon
V-Necks
$
32.50
$
24.50
3 FIT THEORY - Pocket Tee Icon
Pocket Tees
$
33.50
$
25.50
Note: Extended sizing is $3.00 more per shirt. This only applies to fits larger than 3XL.   More info here ▸
3 FIT THEORY - Crew Neck Icon
Crew Necks
3 FIT THEORY - V-Neck Icon
V-Necks
3 FIT THEORY - Pocket Tee Icon
Pocket Tees
And a Variety of Colors
3 FIT THEORY - Current Colors
3 FIT Theory - Fabric Roll Icon
The Fabrics
Specifically engineered to be the most badass fabrics you've ever worn.
Shake & Bake Fabric Square
Shake & Bake
Living Legend Fabric Square
Living Legend
The Gladiator Fabric Square
The Gladiator
Shake & Bake Fabric Swatch
Shake & Bake
50/50 Cotton/Poly - 145gsm (4.3oz)
“Equal parts awesome & goes great with everything. A truly versatile fabric and great for all-day wear.”
No Shrink Icon;
No Shrink
Wrinkle Resistant Icon;
Wrinkle Resistant
Moisture Wicking Icon
Moisture-Wicking
About
This is the fabric we use for fittings. Why? It's univ...
Read More ▾
This is the fabric we use for fittings. Why? It's universally loved and good for almost everything: gym shirt, undershirt, and everyday wear. It's an equal parts blend of 2 different fabrics and great for its versatility, quicker drying, and a bit of moisture-wicking built in. It's soft, yet durable, and great for all body types.
Tech Specs
Fabric Singles
30 Singles
Fabric Weight Icon
145gsm / 4.3oz
Fabric Blend
50/50 Cotton/Poly
Unique Features
Our composite blend of cotton & poly, each with a different dyeing temperature. This allows us to target and isolate each individually to create textured/heathered looks or “union dye” to create solid colors.
Living Legend Fabric Swatch
Living Legend
100% Cotton Slub - 156gsm (4.6oz)
“Tragedy to triumph. You don't become legendary without some bumps and bruises along the way.”
No Shrink Icon;
No Shrink
Vintage Feel Icon
Vintage Soft
Shield Icon;
Defeated Thanos
About
“Slub” was originally a term used to denote an imperf...
Read More ▾
“Slub” was originally a term used to denote an imperfection in the fabric, like a slight knot or lump in the yarn. But when controlled properly, it can give a unique, almost tonal, uneven surface to the fabric. This allows us to create a textured high/low patten that gives this 100% cotton fabric a very distinctive look.
Tech Specs
Fabric Singles
30 Singles
Fabric Weight Icon
156gsm / 4.6oz
100% Cotton Icon
100% Cotton
Unique Features
100% Cotton, but still has texture and a very distinct tonal look. Slightly heavier than the Shake & Bake, but it has a soft, almost “broken in” feel to it, like a well-worn perfectly broken in vintage t-shirt. It's brand new, but it might feel like it's been your favorite shirt for a decade or two.
The Gladiator - Fabric Swatch
The Gladiator
100% Heavyweight Cotton - 230gsm (6.8oz)
“Thick and heavy, yet soft and durable. So good it'll make you want to fight for democracy.”
No Shrink Icon;
No Shrink
Extra Thick Icon
Extra Thick
Very Strong Icon;
Extra Strong
About
Oh man is this an awesome fabric. Typically cotton at...
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Oh man is this an awesome fabric. Typically cotton at 18 singles is something called "open end" or "carded open end" cotton which is very rough to the touch. Not with us... not here. We've made an 18 singles 100% cotton, but with a high-end combed ringspun cotton. This way it gets that heavyweight feel and thickness, but still has a rugged softness about it.
Tech Specs
Fabric Singles
18 Singles
Fabric Weight Icon
230gsm / 6.8oz
100% Cotton Icon
100% Cotton
Unique Features
Thick and heavy, but still soft. It's over 50% thicker than the Shake & Bake fabric in your fitting. 100% Cotton, combed ringspun, and built to be worn.
This thing is a champion. It definitely ranks high on the “big-boned approved” scale, while still being appealing to most everyone with its soft touch and overall ruggedness. (We're just a “dependability” away from this turning into a pickup truck commercial.)
3 FIT THEORY - Unlock More Icon
All Fabrics & All Colors,
Are available to you after your fitting.
(And we're always adding more)
Fabric Academy
Learn More About:
Texture
Weight
Singles
Fabric
3 Minute Read. No Tests. No Quizzes.
3 FIT Theory - Our Shirts Don't Shrink Video Thumbnail
Our Shirts Don't Shrink
What good is the perfect fit if it changes the first time you wash it? Our shirts don't don't shrink. Yeah, these guys didn't believe us either...
None of this matters,
If the shirts don't fit.