3 FIT THEORY

WARNING

Your Life is About to Change

Everyone
Feels Like
a Model
in Our Shirts.

3 FIT Theory - Everyone's a model in our Tees

We Don't
Take Ourselves
Too Seriously

Everyone does look cool walking away from an explosion though

But,
We Do Make
The World's
Best Shirts

Bold claims. We'll back it up. Don't worry.

THE PROBLEM

Why do we accept the Bull S%^t?

This industry hates you.

Why do you have to worry about shrinkage? And inconsistencies in sizes, even in the same brand? Guessing between sizes and hoping it doesn't shrink. What if it didn't have to be that way? What if something came along and fixed it?

Shirt sizes are dumb. “Fit” is all that matters.

A typical shirt “Size” is both a “Cut” and a “Grade” (ex: Small, Medium, etc). So a typical “Size” hides an implicit decision about the Cut of the garment. And, there's no 1 “Cut” that works for every body type.

3 FIT Theory - A Fit for Every Body, from muscular to big boneded

A Fit For You, A Fit for Every “Body”

Muscular? Big Boneded? There's no “1 Fit” that works for every “body” and everyone's preference. We send you 3 different fits in your “size.” From tall to small, from big to narrow, no matter your body type, we have a “Fit” for you.

Tall guys? Yeah, we got you covered.

Length without the width. There's a “fit” for you. Sit down with confidence that you won't be mooning the people behind you. Raise your arms without fear of midriffing everyone. Yeah, we got you covered.

Work out a lot?

Broad shoulders, smaller waist? Yeah, we even have a fit for you. Room in the chest without being too baggy in the body. We got you.

Welcome to
3 FIT Theory

First

The Home Fitting

3 Different Fits

More than just sizes, you'll receive 3 different fitting shirts

Second

Keep Your Favorite

Send Back The Others

Using the prepaid return mailer that's included with your fitting

Third

Unlock More

Colors & Styles

And always in the same fit as the fit you picked

Simple.
Easy.

Stress-free.

Fit once
and done.

Then unlock more fabrics
and more styles

And always in the same fit.

We could go on...

Our Shirts Don't Shrink

What good is the perfect fit if it changes the first time you wash it? Well our shirts don't don't shrink. Yeah, these guys didn't believe us either...

SEE THE VIDEO ▸

The Whitest Whites. The Blackest Blacks.

Colors matter. Bright Optic White. Deep Dark Black. Beautifully rich colors. We don't skimp on our dyes. Only deep, rich colors that will hold up and last in the wash.

Extremely Well Designed.

Blank shirts. No logos. Extremely soft, yet extremely durable. Anti-roll, no bacon necks. A little extra length. Perfect for the gym, as an undershirt, and everday wear.

3 FIT Theory - Lifetime Member Icon on Blue Gradient

Price Matters.

What good are the perfect shirts if you can't afford 'em? After your fitting, you receive Member Pricing. Our shirts start at $16.50 each, any color. All day, every day. No coupons, no BS.

But...

Trust is Earned.

And seeing is believing.

Let's get you fitted.

HOW IT WORKS

More than "a shirt"

It's your fit, dialed in for life

Try three fits at home. Keep your favorite. Reorder it forever — for less.

Free Shipping

Wash & Wear

Made in USA

Try 3 fits at home

More than just sizes, you'll receive 3 different fitting shirts

Keep your favorite

Wash 'em, wear 'em, decide. Send the rest back with the prepaid mailer in your box.

Reorder in that fit

Every color, every fabric, every time — always in the same fit that you picked.
No guesswork.

THEN WHAT?

Nothing... That's the best part.

The fitting is a one-time deal. From then on you automatically unlock Preferred Pricing — up to 30% off every order, on every color, on every fabric, on every style... for good.

You are not required to make any additional purchases, you just get the best price when you do.

✓ Nothing to join

✓ No hidden fees

✓ Not a subscription

Most companies chase new customers.

Instead, we reward our best ones.

The more you order, the more you save.